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Vodacom brand to get an overhaul

23 November 2010
Vodacom brand to get an overhaul
Vodacom will soon have a fresh new brand and marketing image, TechCentral  has learnt.

Though details are sketchy, it's believed a new - or, at the very least, tweaked - corporate logo and identity are in the offing.

Vodacom has become synonymous with its green and blue branding and analysts says it will be instructive to see how much the group changes its brand. Could it adopt parent Vodafone's bright red identity?

There are no plans - at least not yet - to change Vodacom's name to Vodafone, says Portia Maurice, chief officer for corporate affairs at the SA cellphone group.

UK-based Vodafone, one of the world's largest mobile phone groups, increased its stake in Vodacom last year when it acquired a further 15 percent of its equity, taking its shareholding to 65 percent.

Maurice says Vodacom management is planning to "rejuvenate" the organisation "across the board" next ...

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