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    Hellkom > News > Local > ASA reckons Vodacom 3G HSDPA not broadband

ASA reckons Vodacom 3G HSDPA not broadband

12 August 2010
 
ASA reckons Vodacom 3G HSDPA not broadband
In a ruling made on 3 August 2010 the Advertising Standards Authority of South Africa (ASA) said that Vodacom couldn't provide sufficient proof that their network may be called 'broadband.'

South Africa's recently released national broadband policy pins the country's definition of broadband on that of the International Telecommunications Unions (ITU) which states it must provide a minimum of 256 kbps (or 32 KBps).

The complainant argued that Vodacom couldn't advertise that they were providing a broadband service since he found them to "consistently deliver less than 20KBps."

In an effort to substantiate their claims Vodacom submitted a report dated 1 July 2010 from Tony Savides an Associate Director at Cyest, a business analytics firm, whose submissions have been used by the ASA in previous rulings.

According to the ruling, the ASA Directorate accepted Cyest as "an independent and ...

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