Sony Ericsson C905 Press Release
Sony Ericsson today reveals its stunning new television commercial for the new C905 Cyber-shot camera phone. The company commissioned professional photographer Matt Stuart to take photos, using the 8.1 megapixel C905 Cyber-shot camera phone, to use in the launch of its new campaign.
A number of enormous photos taken by Matt Stuart using the C905 Cyber-shot camera phone are placed in unusual locations, to show how anyone can experiment and be more spontaneous when taking and exhibiting their photos with this high quality camera phone.
Viewers see a CCTV camera mounted on a traffic light in the city centre. The camera's mechanical head turns and stops to look at a large picture of a young woman cheekily poking her tongue out.
In another scene, huge pictures of brightly-coloured budgerigars stand high up against the city skyline, and has crowds of passersby stopping to look in wonder.
"The C905 Cyber-shot is a powerful 8.1 megapixel camera phone," said Sven Totte, Head of Imaging Marketing at Sony Ericsson. "We really wanted to show consumers what is possible with the camera phone and showcase the outstanding picture quality it can deliver. Therefore the images in the commercial were actually taken with a C905 Cyber-shot camera phone."
Professional photographer Matt Stuart, who took the photos with a C905 Cyber-shot camera phone, said: "To be honest, I was a bit sceptical about the results that a camera phone could achieve, but I was amazed. The C905 Cyber-shot camera phone felt like a camera and handled like one too. I was very impressed with the quality and think this is reflected in the commercial." |
