Samsung Electronics Co. Ltd., a leading mobile phone provider, announced the launch of Samsung Star (S5233) in global market. Boasting compact design and intuitive usability, the products answer today's customer needs of full touch phone at affordable price. Supporting 2.5G networks Samsung is able to expand its full touch product portfolio and target various consumers.
Prior to their market availability, Samsung Star and Samsung Preston have attracted tremendous market interest and demands. Especially, Samsung Star is the most awaited model in many countries as more than 2 Million units has been pre-ordered.
In line with product launching, Samsung will conduct various marketing promotion activities. ‘Samsung Mobile Live', which is the company's "experiential marketing" program will be held at popular spots in major launching countries from June. At this event, consumers will be able to touch and learn about newest features of Samsung's full touch products without the pressure of a sales pitch. Throughout the program, Samsung will deliver the core message of 'Get in Touch' in a compelling way to solidify its leadership in full touch products.
A new television commercial for Samsung Star will be aired in Eastern Europe, Latin America, Middle East Africa, South East Asia and South West Asia from end of May.
Samsung Star comes with the latest multimedia features in a slim and compact body that measures a mere 11.9mm. Adopting a 3.0-inch WQVGA full-touch screen and Samsung's TouchWiz User Interface with Mobile Widgets, the phone enables its users to enjoy their mobile easily and intuitively. Using "Photo Contact," users can call a contact by simply touching an appointed image.
The Samsung Star boasts various multimedia features including a 3.2 mega-pixel camera and video recording supporting QVGA@15fps. It supports multi-format and DNSe for ease of use and better sound quality. The phone also features music recognition using Shazam's "Find Music" service. To enjoy various multimedia content, Samsung Star supports 50MB memory capacity with an external memory slot up to 8GB. The users can enjoy full Internet browsing with an accelerometer sensor for auto-rotation. For convenience, the phone also supports a QWERTY soft keyboard, "Gesture Lock" and handwriting features. The product also comes with various colors including Soft pink and Snow white.
Samsung Star will be available in Europe, Middle East Africa, South East Asia, South West Asia and Latin America from April.
